Entrepreneurship, Capitalism & Joint Ventures: Triple Force for Prosperity


From the beginning of time Entrepreneurship characterized industry and how people “worked.” They created their own businesses to benefit their families, as well as the other families in their communities. Each individual (or family) would offer a necessary or desired product or service, which they would use to serve their community - while others in the community would do the same thing. It was a beautiful circle of giving and receiving service, as everyone was vested in taking good care of their clients/customers/friends. This “circle of service” allowed the offering business to prosper and take care of their families; and, in-turn possessing the resources to support the businesses of their clients, all while receiving the products and services they needed. Each one depended on the other to provide and do what they did best. This beautiful system represents true Entrepreneurship & Capitalism in their best forms. Capitalism is an economic system in which investment in and ownership of the means of production, distribution, and exchange of wealth is made and maintained chiefly by private individuals or corporations (Dictionary.com, 2017). It is a moral and success-oriented social system. In fact, it is the only economic system that respects the freedom of the producers to think and the right of the individual to set their own goals and pursue their own happiness.

A joint venture is the union of two (or more) companies (groups or persons) for purposes of creating a more profitable, mutually beneficial and stronger entity in the market. The parties agree to create a new entity by equally contributing equity; and, thus they then share in the revenues, expenses, and control of the enterprise. The arrangement can be a one-time offering or for an on-going duration agreed upon by all parties. There are many positives to creating jvs and strategic relationships.

Enjoy this list of the TOP 25 Benefits of Joint Venture Marketing among Capitalistic Entrepreneurs (inspired by legendary Consultant & Joint-Venture Expert, Jay Abraham):


1. Build long lasting business relationships;


2. Increase your credibility by teaming up with other reputable, branded businesses;


3. Receive needed/desired products and/or services FREE;


4. Construct most joint venture deals with little or no money;


5. Gain access to new leads and customers, previously unavailable or unknown;


6. Receive discounts on needed/desired products and services;


7. Save money and/or share expenses on business operating costs;


8. Turn competition into cooperation & WIN-WIN-WIN;


9. Gain valuable referrals from other businesses;


10. Solve your business problems by partnering for resolution;


11. Save valuable time;


12. Receive FREE and low cost advertising;


13. Offer your customers new products and services with ease;


14. Survive a depression, recession or a slow economy;


15.  Discover new & profitable income streams;


16. Target and test new potential markets with ease;


17. Expand and grow your business quickly;


18. Gain access to and learn valuable insider information from other experts at no cost;


19. Increase and protect your cash flow;


20. Easily gain access to new up-sell, low-sell and back-end products to sell;


21. Become financially successful with riches and wealth;


22. Start almost any new business with little or no costs;


23. Move extra inventory to markets not previously available;


24. Find and create new distribution channels for your products;


25. Test new products & services for free and with ease.

As this list of ideas and possibilities suggests, joint ventures (jv), strategic alliances and other forms of partnering - whether temporary or long-term - can be very advantageous. There is much to gain from incorporating such strategies.